Welcome to AAURA LUXE.

At AAURA LUXE, we respect your privacy and are committed to protecting the personal information entrusted to us.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit or use the AAURA LUXE website, create an account, place an order, contact us, subscribe to communications, or otherwise interact with our products and services.

This Privacy Policy is intended to provide transparency to customers in Pakistan, the GCC, and other international markets and should be read together with our Terms & Conditions, Cookie Policy, Shipping Policy, and Returns & Refund Policy where applicable.

1. WHO WE ARE

AAURA LUXE is a contemporary, digital-first fashion and lifestyle brand operated by:

AAURA LUXE 

Registered Location: Lahore, Pakistan
Email: info@aauraluxe.com
Phone: +92 326 2900333

For privacy-related questions or requests, you may contact us using the details above.

2. INFORMATION WE COLLECT

We may collect different types of information depending on how you interact with AAURA LUXE.

Personal Information

This may include:

  • Full name

  • Email address

  • Mobile or telephone number

  • Billing address

  • Shipping or delivery address

  • Account information

  • Customer-service communications

Order & Transaction Information

When you place an order, we may collect or receive information relating to:

  • Products purchased

  • Order number

  • Order date

  • Order history

  • Delivery information

  • Return or exchange information

  • Refund information

  • Transaction status

Payment Information

Payments may be processed through independent third-party payment providers.

Depending on the payment method, we may receive limited transaction information necessary to confirm and fulfill your order.

We do not intentionally store complete payment-card information such as full card numbers or CVV/security codes on our own systems unless specifically required and lawfully permitted.

Technical Information

When you visit our website, certain information may automatically be collected, including:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Website pages visited

  • Approximate location derived from technical information

  • Referring website

  • Date and time of visits

  • Website interaction and usage information

Communications

If you contact us through email, WhatsApp, social media, contact forms, or other communication channels, we may retain relevant information necessary to respond to your enquiry and maintain customer-service records.

3. HOW WE COLLECT INFORMATION

We may collect information:

  • Directly from you when you place an order

  • When you create or use an account

  • When you subscribe to our communications

  • When you contact customer support

  • When you submit a form on our website

  • Automatically through cookies and similar technologies

  • Through trusted service providers involved in fulfilling your order or operating our website

4. HOW WE USE YOUR INFORMATION

We may use personal information for legitimate business and service purposes, including:

Order Fulfillment

  • Processing and confirming orders

  • Preparing and delivering purchases

  • Managing returns, exchanges, and refunds

  • Providing order and shipment updates

Customer Service

  • Responding to enquiries

  • Providing support

  • Resolving complaints

  • Managing customer requests

Website & Business Operations

  • Operating and maintaining our website

  • Improving website functionality

  • Improving products and services

  • Understanding customer preferences

  • Maintaining business records

Security & Fraud Prevention

  • Protecting our website

  • Detecting suspicious activity

  • Preventing fraud, abuse, or unauthorized transactions

  • Protecting customers and our business

Marketing

Where permitted by applicable law and, where required, with your consent, we may use information to send:

  • New collection announcements

  • Product launches

  • Promotional offers

  • Special campaigns

  • Brand updates

You may opt out of promotional communications at any time.

5. LEGAL BASES FOR PROCESSING

Where applicable, we may process personal information on one or more of the following bases:

  • To perform a contract with you, such as fulfilling an order

  • To comply with legal or regulatory obligations

  • Where you have provided consent

  • For legitimate business interests, where permitted by applicable law

  • To protect the security and integrity of our services

  • To establish, exercise, or defend legal claims

The applicable legal basis may vary depending on the information involved, the purpose of processing, and your location.

6. COOKIES & SIMILAR TECHNOLOGIES

AAURA LUXE may use cookies, pixels, tags, analytics tools, and similar technologies.

These technologies may be used to:

  • Keep the website functioning properly

  • Remember preferences

  • Maintain shopping-cart functionality

  • Understand website traffic

  • Measure website performance

  • Improve customer experience

  • Understand marketing effectiveness

  • Personalize relevant content or advertising where permitted

Where required by applicable law, we will provide appropriate cookie choices or consent mechanisms.

You can also manage cookies through your browser settings.

Disabling certain cookies may affect some website functionality.

7. MARKETING & ADVERTISING

Where permitted by applicable law, AAURA LUXE may use marketing and advertising platforms to communicate with customers and understand the effectiveness of our campaigns.

This may include platforms such as:

  • Email marketing services

  • Social media platforms

  • Advertising platforms

  • Website analytics services

Where consent is required, we will obtain the appropriate consent before sending promotional communications or using certain tracking technologies.

You may unsubscribe from promotional emails at any time.

8. THIRD-PARTY SERVICE PROVIDERS

To operate our business, we may use trusted third-party service providers, including:

  • Payment processors

  • Payment gateways

  • Courier and delivery companies

  • Website hosting providers

  • Cloud and technology providers

  • Analytics services

  • Customer-support platforms

  • Email and communication providers

  • Marketing and advertising platforms

  • Security and fraud-prevention providers

These parties may process personal information only to the extent reasonably necessary to provide their services or support our business operations.

We do not sell or rent your personal information.

9. INTERNATIONAL DATA TRANSFERS

AAURA LUXE is being developed to serve customers across Pakistan, the GCC, and international markets.

As a result, certain service providers or technology platforms may process personal information in countries outside your country of residence.

Where personal information is transferred internationally, we seek to use appropriate safeguards and lawful mechanisms required by applicable data-protection laws.

For customers protected by laws that impose specific requirements on international transfers, applicable safeguards may include contractual protections or other legally recognized transfer mechanisms.

10. DATA SECURITY

We take reasonable technical, administrative, and organizational measures to protect personal information against:

  • Unauthorized access

  • Loss

  • Misuse

  • Unauthorized disclosure

  • Alteration

  • Destruction

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Accordingly, while we take reasonable measures to protect your information, we cannot guarantee absolute security.

11. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

  • The nature of the information

  • The purpose for which it was collected

  • The customer relationship

  • Legal and regulatory requirements

  • Accounting and tax requirements

  • Dispute-resolution requirements

  • Fraud-prevention and security needs

When information is no longer required, we may securely delete, anonymize, or otherwise dispose of it where appropriate.

12. YOUR PRIVACY RIGHTS

Depending on your location and applicable law, you may have certain rights regarding your personal information.

These may include the right to:

  • Request access to your personal information

  • Request correction of inaccurate information

  • Request deletion of information where legally applicable

  • Request restriction of certain processing

  • Object to certain processing

  • Withdraw consent where processing is based on consent

  • Request information about how your data is processed

  • Opt out of certain marketing communications

  • Request portability of certain information where applicable

  • Lodge a complaint with an applicable privacy or data-protection authority

These rights may vary depending on the country or jurisdiction in which you are located.

We may need to verify your identity before processing certain requests.

13. CHILDREN'S PRIVACY

Our website is not intentionally directed toward children below the minimum age permitted under applicable law.

We do not knowingly collect personal information from children without appropriate authorization where such authorization is legally required.

If you believe that a child has provided personal information to AAURA LUXE improperly, please contact us so that we can take appropriate action.

14. THIRD-PARTY WEBSITES

Our website may contain links, integrations, or services provided by third parties.

These third-party websites and services operate independently and may have their own privacy policies.

AAURA LUXE is not responsible for the privacy practices, security, or content of third-party websites.

We encourage customers to review the privacy policies of third-party services before providing personal information.

15. DATA BREACHES & SECURITY INCIDENTS

If we become aware of a security incident involving personal information, we will assess the incident and take reasonable steps to contain, investigate, and address it.

Where notification is required under applicable law, we will provide appropriate notice to affected individuals and/or relevant authorities within the applicable requirements.

16. YOUR COMMUNICATION PREFERENCES

You may control certain communications from AAURA LUXE.

You can:

  • Unsubscribe from promotional emails

  • Opt out of certain marketing communications

  • Contact us regarding your communication preferences

Please note that you may still receive essential service communications relating to transactions you have initiated, such as order confirmations, payment notifications, shipping updates, or important account-related communications.

17. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect:

  • Changes in our business

  • New products or services

  • Changes to technology

  • Changes in privacy practices

  • Changes in applicable laws or regulations

When appropriate, we may update the Effective Date or provide additional notice regarding material changes.

We encourage you to review this page periodically.

18. CONTACT US

If you have questions, concerns, complaints, or requests regarding this Privacy Policy or your personal information, please contact:

AAURA LUXE JEWELS (SMC-Private) Limited

Email: customercare@aauraluxe.com
Phone: +92 326 2900333
Location: Lahore, Pakistan

We will review legitimate privacy requests and respond within a reasonable period and in accordance with applicable requirements.

OUR PRIVACY COMMITMENT

At AAURA LUXE, we believe that trust is built through transparency, responsible data practices, and consistent care.

As we grow from Pakistan into the GCC and international markets, we remain committed to treating personal information with care, respect, security, and responsibility.

Your privacy matters to us.

AAURA LUXE

Timeless • Refined • Effortless